When a certain famous young entertainer was recently clocked at the Originals Factory & Weed Shop buying over $3,000 worth of cannabis goodies, those working behind the counter realized they weren’t just spotting a celebrity but a trend. Sensing all eyes upon her as she proceeded to lay out a bundle of hundred dollar bills to cover her spree, she laughed before blurting out with her trademark bravado: “Naughty or nice, all my friends in the industry will be getting cannabis treats in silk stockings this year.”
“Marijuana always does well in the holidays, but COVID has changed the game,” declares Brandon Melendez, founder of the Originals, located in South Los Angeles. “People are definitely spreading the holiday spirit more this season.”
It isn’t to the point where bud is overtaking bottles of booze as the last-minute gift of the holiday season, but smaller items just happen to make perfect stocking stuffers.
And like alcohol, cannabis has been easy to come by throughout the pandemic. The state declared cannabis an “essential” business the moment the March lockdown began. Both liquor stores and dispensaries have been allowed to stay open as long as they follow the social distancing rules. “People are bored at home and smoking weed much more,” says costume designer and filmmaker, Raquel “Rocky” Deriane. “This year, I’m getting all my pothead friends luxury blunts.”
The high holidaze trend started to take off on Green Wednesday, the day before Thanksgiving that kicks off the marijuana shopping season. “I don’t know if it’s because of COVID, but people are buying with a sort of hoarding mentality this year,” says Nidhi Lucky Handa of the well-known weed brand LEUNE. “Buy it before it’s gone. And then buy more.”
Cannabis companies are trying to keep up with the demand during this unusual holiday season. The trend is depleting the stock of those small, giftable items for the person who prefers to stay in an altered state until the end of 2020.
Brett Heyman of Flower by Edie Parker is also trying to keep products flowing. But this season, she couldn’t help but notice cannabis has become somewhat of a family affair. Parents of adult age children are getting unique stocking stuffers for their “kids” this year, even paraphernalia. Beautiful artistic looking pipes that can slide into a stocking are becoming the proverbial gifts that keep on giving.
“It’s a trend I didn’t anticipate,” says Heyman, whose fashionable items like the mini cigarette case are designed to delight. “We’ve also found a lot of parents buying accessories for their adult children this season.”
Local dispensaries report shoppers are also stuffing CBD in grandma’s and grandpa’s stockings so they too can get a good night’s sleep, visions of sugar plums and all.
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